MARKET RESEARCH IN GEORGIA
Fast fieldwork
Data collection from 2 days
Data collection from 2 days
Nationwide coverage
Tbilisi · Batumi · Kutaisi · Other regions
Tbilisi · Batumi · Kutaisi · Other regions
Proprietary panel
Double opt-in recruitment and panel management in line with the ICC/ESOMAR International Code
Double opt-in recruitment and panel management in line with the ICC/ESOMAR International Code
Since`2019
23,808
Panel members
23,808
Panel members
Understand consumer attitudes, purchasing behaviour and market opportunities across Georgia with DATACTION's proprietary online panel, locally adapted research solutions and experienced data collection team
ONLINE PANEL IN GEORGIA
Reach consumers across Georgia through DATACTION's proprietary online panel of 23,808 profiled respondents. Our detailed profiling enables targeted research by demographics, geography, household characteristics, financial behaviour, employment, marketplace usage, automotive and other research-relevant criteria.
- HOME & FAMILYHousehold composition · Children · Housing · Family status
- FINANCE & INCOMEIncome · Banking · Financial products · Savings · Insurance
- WORK & EDUCATIONEmployment status · Occupation · Industry · Professional profile · Education
- GOODS & SERVICESProduct ownership · Category usage · Shopping habits · Marketplace usage · Telecom & services
- AutomotiveVehicle ownership · Car brands · Car usage · Purchase intention
- ALCOHOL & SMOKINGAlcohol consumption · Categories & brands · Smoking status · Tobacco & nicotine products
- HealthHealth & wellbeing · Diet · Healthcare usage · Health-related products
- TRAVEL & LEISURETravel · Holidays · Sports · Hobbies · Leisure activities
OUR PANEL REFLECTS GEORGIA
Explore the demographic composition of our proprietary online panel in Georgia by age, gender and region.
AGE
DISTRIBUTION
9%
36-40
12%
26-30
18%
21-25
16%
18-20
15%
16-17
5%
46-50
4%
56+
4%
51-55
7%
41-45
10%
31-35
46%
GENDER
DISTRIBUTON
54%
2%
5%
7%
5%
3%
13%
1%
4%
6%
Kwemo-Kartli
Samergelo
Shida-Kartli
Other
Samtskhe
Kakheti
Imereti
Guriya
Adjara
54%
Tbilisi
Distribution
Regional
Our online panel includes respondents from Tashkent and other regions of Uzbekistan, supporting nationwide and geographically targeted studies.
GEORGIA AT A GLANCE
Georgia is a distinctive consumer market at the crossroads of Europe and Asia, combining a concentrated urban economy with diverse regional communities.
Tbilisi is the country's main commercial centre, while Batumi, Kutaisi and other regional cities offer additional opportunities to explore consumer behaviour, preferences and purchasing patterns.
DATACTION provides online research coverage across Georgia, helping clients reach relevant audiences and understand differences between urban and regional markets.
Tbilisi is the country's main commercial centre, while Batumi, Kutaisi and other regional cities offer additional opportunities to explore consumer behaviour, preferences and purchasing patterns.
DATACTION provides online research coverage across Georgia, helping clients reach relevant audiences and understand differences between urban and regional markets.
- 3 800 100Population
- 61.7%Urban Population
- 37.3Median age
- 81.9%Internet peneration
- ~170%Mobile connections as a share of population
- 3Tbilisi · Batumi · Kutaisi
major cities
Mobile connections may exceed 100% of the population because individuals can have multiple active connections.
BUILT FOR THE GEORGIAN MARKET
Local expertise
Our Georgia panel is managed directly by DATACTION's in-house team of panel managers, recruiters and survey programmers.
We combine direct control over respondent recruitment and profiling with locally adapted questionnaires, market-specific targeting and ongoing panel development.
This approach helps us deliver research that reflects Georgia's consumer landscape, regional differences and local market terminology.
We combine direct control over respondent recruitment and profiling with locally adapted questionnaires, market-specific targeting and ongoing panel development.
This approach helps us deliver research that reflects Georgia's consumer landscape, regional differences and local market terminology.
- Local RecruitmentRespondents are recruited through channels selected for the Georgian market and managed directly by DATACTION
- Local ProfilingOur profiling reflects the products, services and consumer categories relevant to Georgia, including local banks, telecom operators, retailers, marketplaces and automotive categories
We adapt targeting criteria and questionnaire examples to the Georgian market rather than relying exclusively on international category definitions - Local LanguageWe support questionnaire localisation in Georgian, taking into account natural phrasing, locally familiar terminology and the differences between formal written language and everyday consumer communication
Our approach focuses on clarity, cultural relevance and preserving the intended meaning of each research question
When surveys are programmed by DATACTION, respondents can switch between available questionnaire languages during completion without losing their progress - LOCAL MARKET UNDERSTANDINGOur understanding of Georgia is supported by ongoing panel management, market-specific profiling and research experience
We follow developments in consumer categories, retail and service providers, and regional market characteristics to ensure that recruitment, targeting and questionnaires remain relevant to Georgian consumers
How It Works
SEND US YOUR BRIEF
Tell us your target audience, sample size, markets, LOI and any specific requirements
WE CHECK FEASIBILITY
We confirm audience availability, timing and costs based on your project requirements
WE LAUNCH FIELDWORK
We set up targeting and quotas, launch the study and monitor data collection throughout fieldwork
GET YOUR DATA
Receive clean, quality-checked data in the agreed format — ready for analysis and reporting
Tracking Studies
Regular measurement with consistent methodology and sample management
Regular measurement with consistent methodology and sample management
Brand & Consumer Research
U&A, brand studies and consumer behaviour research
U&A, brand studies and consumer behaviour research
Online Quantitative Research
End-to-end execution of quantitative research projects
End-to-end execution of quantitative research projects
Complex Audiences
Low-incidence targets, complex quotas and specific consumer groups
Low-incidence targets, complex quotas and specific consumer groups
Concept & Product Testing
Testing concepts, products, propositions and communications
Testing concepts, products, propositions and communications
Survey Programming
Questionnaire programming and testing
Questionnaire programming and testing
CAWI Fieldwork
Sample management, quotas and fieldwork delivery
Sample management, quotas and fieldwork delivery
Online Sample
Targeted access to our proprietary Georgia panel
Targeted access to our proprietary Georgia panel
Need More Support?
Need Sample or Fieldwork?
From sample-only projects to complete online quantitative studies — choose the level of support you need.
RESEARCH & DATA COLLECTION IN GEORGIA
INSIGHT FROM georgia
DATACTION combines proprietary panel ownership with structured quality controls to deliver reliable online research data in Georgia.
Our in-house panel management team oversees respondent recruitment, participation and data integrity throughout the research process.
Our in-house panel management team oversees respondent recruitment, participation and data integrity throughout the research process.
Reliable Research, Managed from Recruitment to Delivery
Quality you can TRUST
- DOUBLE OPT-IN RECRUITMENTRespondents confirm their registration before joining the panel
- RESPONDENT VALIDATIONRegistration and profile checks help maintain panel integrity
- DIGITAL FINGERPRINTINGTechnical checks help identify duplicate or suspicious participation
- FRAUD & BOT PROTECTIONAutomated and manual controls help detect potentially fraudulent activity
- SURVEY BEHAVIOUR CHECKSCompletion speed, response consistency and unusual survey patterns are reviewed
- ONGOING PANEL MANAGEMENTRespondent profiles, engagement and quality are monitored throughout the panel lifecycle
DATACTION follows the ICC/ESOMAR International Code in its research activities. We are committed to responsible data collection, respondent privacy and compliance with applicable data protection legislation, including GDPR where relevant.
GDPR is the EU's flagship data protection law, setting strict rules for how organizations handle, store, and process personal data of individuals in the EU/EEA.
We adhere to GDPR standards
How DatAction meets the ESOMAR 37 Questions standard
Esomar is the global home for insights, research, and analytics professionals, connecting people and organisations worldwide since 1947.
We are members of ESOMAR
Need Georgia as Part of a multi-Country Study?
Combine research in Georgia with other markets across the Caucasus, Central Asia and Eastern Europe.DATACTION brings together proprietary panels, local market adaptation and coordinated fieldwork management to support consistent research across countries.
Combine research in Georgia with other markets across the Caucasus, Central Asia and Eastern Europe.DATACTION brings together proprietary panels, local market adaptation and coordinated fieldwork management to support consistent research across countries.
Multi-Country Research Across the Region
Local Market Expertise
Country-specific profiling, languages and market knowledge
Country-specific profiling, languages and market knowledge
One Project Team
One point of contact across all markets
One point of contact across all markets
Eastern Europe
Central Asia
Consistent Methodology
Aligned sampling, quotas and fieldwork processes
Aligned sampling, quotas and fieldwork processes
the Caucasus
Proprietary Panels
Direct access to our own respondent communities across the region
Direct access to our own respondent communities across the region
How do you account for Georgia's demographic and regional diversity?
Our sampling approach is designed to reflect Georgia's demographic and regional diversity.
Project samples are built using quotas based on key characteristics such as age, gender, region and other study-specific criteria.
This enables appropriate representation of respondents from both major urban centres and regional areas, depending on the objectives and feasibility of each project.
Project samples are built using quotas based on key characteristics such as age, gender, region and other study-specific criteria.
This enables appropriate representation of respondents from both major urban centres and regional areas, depending on the objectives and feasibility of each project.
Do you provide analytical reporting based on research findings?
Yes. We provide comprehensive analytical reports and presentations tailored to your business objectives.
Depending on the project, deliverables may include cross-tabulations, statistical significance testing, data visualisation, executive summaries and actionable recommendations to support informed decision-making.
Depending on the project, deliverables may include cross-tabulations, statistical significance testing, data visualisation, executive summaries and actionable recommendations to support informed decision-making.
Can you customise surveys for the Georgian market?
Absolutely. Our respondent profiling includes more than 300 profiling variables, allowing us to build highly targeted samples and tailor questionnaires to the Georgian market.
We can incorporate local brands, retailers, service providers and market-specific terminology while adapting surveys to Georgian consumer behaviour and cultural context.Questionnaire localisation also takes into account natural Georgian phrasing and the communication preferences of the target audience.
We can incorporate local brands, retailers, service providers and market-specific terminology while adapting surveys to Georgian consumer behaviour and cultural context.Questionnaire localisation also takes into account natural Georgian phrasing and the communication preferences of the target audience.
What research methodologies do you support?
Our team supports a broad portfolio of quantitative research methodologies, helping clients answer questions related to brands, products, pricing and consumer behaviour. Depending on your research goals, we can conduct Conjoint, MaxDiff, Brand Lift, Usage & Attitude (U&A) studies, concept testing, customer segmentation, pricing research and other customised quantitative solutions.
How do you recruit and engage respondents in Georgia?
We continuously recruit respondents through trusted acquisition channels while actively managing and maintaining our panel community.
Regular communication, transparent participation policies and ongoing quality reviews help us encourage meaningful engagement and maintain reliable response quality across projects.
Regular communication, transparent participation policies and ongoing quality reviews help us encourage meaningful engagement and maintain reliable response quality across projects.
What data collection methods do you offer in Georgia?
Most quantitative studies in Georgia are conducted using online surveys (CAWI) through our proprietary online panel, providing fast and efficient nationwide access to respondents. We also recruit participants for qualitative research, including online and face-to-face focus groups, in-depth interviews (IDIs) and customised recruitment projects. Every research design is tailored to meet your specific objectives.
How do you ensure the quality and reliability of your data in Georgia?
Reliable research begins with a robust quality assurance process.
We follow the ICC/ESOMAR International Code and combine respondent verification, attention checks, fraud and bot prevention, survey speed analysis and continuous fieldwork monitoring to maintain high data quality.
Each sample is built using demographic quotas and study-specific criteria to support reliable results
We follow the ICC/ESOMAR International Code and combine respondent verification, attention checks, fraud and bot prevention, survey speed analysis and continuous fieldwork monitoring to maintain high data quality.
Each sample is built using demographic quotas and study-specific criteria to support reliable results
FAQs
How broad is the geographic coverage of your online panel in Georgia? Do you only cover Tbilisi?
Our online panel reaches respondents throughout Georgia, enabling both nationwide and region-specific research.
Although Tbilisi represents the country's largest population centre, we also recruit participants from other regions to support representation across urban and rural communities, subject to sample feasibility
Although Tbilisi represents the country's largest population centre, we also recruit participants from other regions to support representation across urban and rural communities, subject to sample feasibility