dataction research lab
Ad and creative testing
Evaluate your ad in any format: image, video or audio.
For video ads, track main metrics by frame with respondent evaluating the content by moving mouse
Enjoy methodology-related support (eg., how many ads is optimal for testing for one person) or file re-work for testing (cuts, merge, size reductions)
Evaluate audio (excerpts from songs, radio commercials, etc.) or video content (testing of pilot episodes of TV series, animatics or finished ads)
Click tests
The best way to get more detailed data about the tested product. Click test is an approach, where respondents express their opinions by clicking on certain parts of images or prototypes.
We can do all types of click tests:
Click tests are great for usability testing, where the simple prototypes are tested before the final product is developed.
Click test can be used as a part of new design or video development: where consumers are ask to click on the areas / moments that attracts their attention most, or generate certain emotions or responses.
Coordinate click-test
Zonal click-test
Text click-test
Expert in difficult to reach regions. Our advanced recruitment methods, detailed profiling, and robust sample management technologies provide access to over 1 million respondents from 8 countries. Online panels with extensive coverage, reliable data, quick turnaround.
our Online Panels
Eastern Europe
Central Asia
the Caucasus
GDPR is the EU's flagship data protection law, setting strict rules for how organizations handle, store, and process personal data of individuals in the EU/EEA
We adhere to GDPR standards
How DatAction meets the ESOMAR 37 Questions standard
Esomar is the global home for insights, research, and analytics professionals, connecting people and organisations worldwide since 1947.
We are members of ESOMAR
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