dataction research lab

We put your concepts to the test. Understand how consumers see your product, how it performs against the competition, and discover actionable insights to maximize its market potential.

Product concept and packaging

PSM, Price Ladder, BPTO and other techniques – use different methods to determine best prices and price intervals for your product.

A paired comparison technique that allows you to select the most preferred product/service for your target audience:

• Create the most successful offers and set the right pricing
• Determine what your customers are willing to pay the most for

Conjoint analysis is an irreplaceable marketing research tool to quantify the value of each particular feature of a product or service to the consumers and helps to model the ideal solution.

Conjoint can help you determine pricing, product features, product configurations, promos, sizing, or all of the above. It finds out what is the essential product qualities and where consumers are ready for some trade-off. Conjoint does it by simulating real-world buying situations that ask respondents to trade one option for another. And helps you to find the winning package of the features.

It is the ideal tool for product development.

Create a digital prototype of a store shelf to recreate a real-life purchase situation and to test the product with potential shoppers:

• Measure the time required to find a product on the shelf, evaluate how it stands out from the competitors and how easy is it for consumers to get the proposition, main claims, flavours and so on

• Use a virtual wallet to watch consumers making purchases

• Vary prices from shelf to shelf to track how product selection changes

Eastern Europe

Central Asia

the Caucasus

Expert in difficult to reach regions. Our advanced recruitment methods, detailed profiling, and robust sample management technologies provide access to over 1 million respondents from 8 countries. Online panels with extensive coverage, reliable data, quick turnaround.