dataction research lab
Brand performance
These studies can be run as ad hocs, but a regular brand tracking approach is recommended for the insights generation and brand performance analysis.
The size of our proprietary panels allows us to plan brand trackers considering all requirements for providing accurate data. Eg. we can exclude those who took part in the previous measurement, or we can contact the same people again to see the changes over time.
The size of our proprietary panels allows us to plan brand trackers considering all requirements for providing accurate data. Eg. we can exclude those who took part in the previous measurement, or we can contact the same people again to see the changes over time.
Measure brand performance on the market: explore its perception, consumption and compare with the competitors.
- Find out how frequently consumers purchase your product or service, compare with the competitors
- Explore product usage experience
- Identify the path-to-purchase and drivers and barriers along the journey
Brand consumption:
- Track advertising recognition and branding
- Track the effect of the advertising/activations on brand health
Creative performance:
- Measure main indicators: awareness, consideration and loyalty.
- Identify important brand image attributes and track their performance.
Brand health:
Eastern Europe
Central Asia
the Caucasus
Expert in difficult to reach regions. Our advanced recruitment methods, detailed profiling, and robust sample management technologies provide access to over 1 million respondents from 8 countries. Online panels with extensive coverage, reliable data, quick turnaround.
our Online Panels
GDPR is the EU's flagship data protection law, setting strict rules for how organizations handle, store, and process personal data of individuals in the EU/EEA.
We adhere to GDPR standards
How DatAction meets the ESOMAR 37 Questions standard.
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